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Research papers

Understanding the Chinese consumer

This article presents the first-hand experience of undertaking qualitative research in China for both mass market and luxury products. It shows, in particular, the power of projective techniques and the methods of in-depth analysis commonly used in...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Authors: Laurence Parisot, Anne Panis-lelong, Christophe Jourdain
Company: IFOP
November 1, 1997
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Citation

Parisot, Panis-lelong and Jourdain (1997a, November 01). Understanding the Chinese consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/understanding-the-chinese-consumer